Marketonline – Reclama mincinoasa sau neglijenta?

De dimineata m-am trezit cu un mail de la un bun prieten cu un subject ce nu poate fi reprodus fara sa fiu acuzat de calomnie . Iata ce continea mailul (am primit aceptul de a publica acest post):

Cautand pe google Nokia E90 (http://www.google.ro/search?hl=ro&q=nokia+e90+black&btnG=C%C4%83utare+Google&meta=)  am observat o reclama la Market online care spunea asa:

Nokiia E90
In Promotie la MarketOnline.ro
Cumpara cu numai 2228.09 RON
http://www.marketonline.ro

Dau click pe link si ajung la pagina asta:
http://www.marketonline.ro/telefoane-mobile/telefon-mobil-nokia-e90/?gclid=CJD5h86n75MCFQRfugodNkNxWg, unde pretul este 2.514,05 RON (cu TVA si fara taxa verde).

In prima faza mi-am zis “ce nesimtiti, au pus pretul fara TVA in reclama doar ca sa dau click…”
Am vrut sa inchid pagina si sa uit incidentul dar neavand ce face m-am luat ca calculez: 2228.09 (pretul de pe google ad) * 1.19 = 2651.42.

Adica nu este pretul fara TVA. Ceea ce inseamna ca pretul din reclama este absolut mincinos..  Fapta asta nu se cheama cumva reclama mincinoasa?

Ba da, poate fi numita reclama mincinoasa, dar poate fi in acelasi timp o mica/mare neglijenta. Am eu o oarecare banuiala ca la Marketonline a fost o promotie zilele trecute – cu Nokia N90 la pretul din reclama – care s-a terminat, insa baietii de acolo au uitat sa opreasca campania AdWords.

P.S.: Pe cat facem pariu ca astazi se rezolva?

WordPress Dashboard in romana

Am intrat acum cateva minute sa verific ce mai face “my precious” blog, face bine. De cateva zile primesc foarte multe vizite de pe images.google.ro (hehe… oamenii vor sa afle cum pot avea un Craciun fericit ).

Interesant e ca dupa vreo 2 minute de funzarit prin dashboard am observat schimbarea… Meniul e in romana mai noi. Sa ne traiesti WordPress!!!

Romania and the PPC fraud

Against all odds, this post it`s not about some romanian “hacker” that frauded ebay or something like that. No. It`s about the Pay-Per-Click fraud rate.

So, what`s that all about? Click Forensics published a PPC (pay-per-click) fraud report for the 2007 3rd quarter. Basicaly the fraud rate is growing rapidly. But there`s a catch here: Romania is in the green zone, the one with low level threat. You can see for yourself on their Click Fraud Index.

Well, that`s something new. I`m relieved!

Miserable Failure

Have you ever heard about the notorious bomb? The Google bomb. Take a bunch of sites (make sure there’s  a good PR involved), throw some links pointing to the official White House site and give those links “Miserable Failure” alt. That’s about all. In a short time White House’s site becomes the first result when someone searches for miserable failure on Google.

That’s the story of the infamous Google Bomb.

But has anyone of you ever searched for Romania on Google? Guess it has. I really don’t know the result but definitely it should be “Miserable Failure“.

It took countless millenniums to develop such a powerful tool like Google. But only took a few years to transform Romania into Miserable Failure. And that’s our fault. That’s our sin and it will take another millennia to forget and forgive.